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2017香港授權展 FRESH TAIWAN
2017-01-09 ~ 2017-01-11
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2017香港授權展 FRESH TAIWAN
2017香港授權展 FRESH TAIWAN

2017香港授權展 FRESH TAIWAN


臺灣在華人文化及世界潮流的影響下,文化創意豐富多元,並具包容性,經過不斷的調適與轉化,臺灣的文創產業、數位網路、影視流行、品牌代理,逐漸成為文創經濟重要的新商機,其中一源多用的角色創作也逐漸在臺灣市場趨向成熟。


臺灣作為亞洲原創角色重要基地,不僅是授權開發產品,更將品牌授權及圖像、角色授權做為主要目標,呈現創意經紀嶄新視野。


Influences of Chinese culture and global trends give Taiwan diverse and rich cultural creativity that is also very accepting and inclusive. Through continued adjustment and evolution, Taiwan's cultural and creative industry, digital network, popular entertainment, and brand dealership have become new opportunities in the cultural and creative economy.


Furthermore, original character creation, which has a wide range of applications, is also maturing in the Taiwanese market. As a major hub of original characters in Asia, Taiwan not only licenses product development, but is also focusing on brand, image and character licensing to explore new horizons of creative economy.


新聞稿下載


展出資訊


2017 香港國際授權展
2017 Hong Kong International Licensing Show

展會開放時間 OPENING TIME::
2016年01月09日 -11日 09:30 a.m. - 6:30 p.m.


展會地點 LOCATION:
香港灣仔博覽道一號香港會議展覽中心4樓
Hong Kong Convention and Exhibition Centre, Level 4, 1 Expo Drive, Wan Chai, Hong Kong
Booth: M4-A01




展出單位


阿奇八八科技股份有限公司 ARCH88 TECHNOLOGY LTD.


華研國際音樂股份有限公司 HIM INTERNATIONAL MUSIC INC.


阿克騰創意設計股份有限公司 ACHTUNG! CO., LTD.


毛毛蟲創意行銷有限公司 INDOT IMAGE CO., LTD.


卡洛特股份有限公司 CARLOT CO., LTD.


風尚創意股份有限公司 WIND DESIGN CO., LTD.


品川文化出版社 PIN CHUAN PUBLISHER


微逗國際股份有限公司 WEIDO INTERNATIONAL CO., LTD.


赫思西亞品牌創意有限公司 HESTIA DESIGN CREATIVE CO., LTD.


三博鹿科技股份有限公司 SMABARDEER CO., LTD.


文化部 MOC


台灣創意設計中心 TDC


授權內容


品牌授權及圖像、角色授權



史都幫 STUBON
阿奇、噗貓、小虎、漢寶、酷馬、老森等四貓二狗組成的死黨(史都幫)所發生的趣事,'看'史都幫(動漫),'用
'史都幫(商品),喚醒了沉睡的赤子之心,讓我們搭乘時光列車追回童心,一起'史都幫'吧!
Kuma, Hansen and Little Prince Archie flew from the STU to the EARTH on Archie's 100th birthday.
Curious Archie, Mighty Kuma and Wiseman Hansen ran into Sweetheart Pumeow, KUSO Hooter and
Cool Hamburg during their journey. Six of them made a team called STUBON and started their adventure
together.




彎彎 Wan Wan
從部落格發跡,累積觀看人次破億,被譽為部落格天后,第一部出版作品創造20萬本銷售成績,出道近十

年,在亞太區累積眾多讀者。
Wanwan started from a blog. Since her blog got over 100 million pageviews, she is known as'the queen
of the blog'.Her first book released and made 200,000 sales. Nearly a decade, she has gained a lot of
readers in the Asia Pacific region.




米粒大叔 Riceman
身為熱血上班族的米粒大叔,在幸福家庭、工作及搞笑生活中交錯,充分體現「一粒米中見世界」的概念。
Riceman is a hardworking guy and has a wonderful family. His funny lifestyle totally represents 'to see
a world in a grain of rice.”





毛毛蟲 MaoMaoChong
「毛毛蟲」自許是一個不務正業的設計師,在插畫與設計間遊走。頭戴草莓帽想要用插畫證明自己不是七
年級草莓族,喜歡觀察周遭人事物藉由插畫來抒發現代人苦悶的生活。
'MaoMaoChong' is a designer who walks in the illustration and design. The reason why this character
wears a strawberry headgear is because he wants to prove he is not so-called the 'strawberry generation'
which means fragile and having a lower resistance to stress. MaoMaoChong likes observing
everything around him, then expressing the bitter of life through his illustration.






微疼 Wei Teng
白色垂耳兔,好吃懶作、人生目標可以玩一輩子。人稱無敵衰鬼,只要有它到的地方,就會有倒楣事發生。
He is a white lazy rabbit with dropping ears and always in a bad luck. Whenever he goes to a place,
there must be something unlucky happen.





無奈熊 MunaiKuma
現代人生活處處充滿無奈,無論是生活上、感情上、工作上.. 等,希望藉由 ' 無奈熊 ' 肖像角色,勉勵大家
無論遇到什麼事,仍抱持希望、堅持自我,持續朝著夢想前進,如同品牌座右銘 ” 自己的幸福是靠自己來創
造的 " ,無奈熊運用代表愉悅黃色的整體視覺,不受限於某個主題分享,包括勵志、療癒、生活、時事.. 等
傳達品牌精神,將來夢想開主題咖啡店,故事就此展開。
Modern life is full of frustration, by Munai Kuma portrait role, encouraged everyone no matter what
frustrating thing, still hold hope, adhere to the self, continued advancing toward the dream, such as
brand motto '' Happiness is create by yourself '' . Future dream founded theme cafe shop, the story
begins.




二允兄弟
WinBrothers
WinBrothers 英文中的"Win”有勝利、爭贏之意。
「二允兄弟」是台灣媽咪『允媽』的創作,YouTube百萬點擊賣萌唱跳影音動畫深受華語地區大眾的喜愛!
吃貨又愛爭贏的哥們,挑食的『大允』、貪吃的『小允』、美食專家『蛋仔龍』、情侶小跟班『水滴鼠、花滴鼠』….一個結合唱跳音樂、尋找美食的勝利冒險故事。"WinBrothers” is the creation of "Win Mom” from Taiwan, and its singing and dancing animation on

YouTube is very popular and has generated millions of clicks! The story is a winning adventure of
searching for delicious food unfolds with characters such as picky eater B-Win and food lover S-Win
(they always fight for win and food), couple follower A-no and A-wan, and gourmet expert Egglog.





afu插畫日誌─台灣森林秘境系列
afu─Secret scenery in Taiwan
一個以尋夢之名踏上旅途的男孩,走訪了台灣各個鮮為人知的美麗秘境,在這趟旅途中,男孩也找到除了夢想之外的珍貴寶藏。
To look for his dream, a boy set out a journey to experience a variety of breath-taking places in Taiwan
that rarely known to anyone. During this journey , he found not only his dream but also some unexpected
precious treasures.





啾啾妹 CHU CHU MEI
刁蠻女友-啾啾妹,把女生在戀愛中的小劇場發揚光大,各種戲劇化的抱怨男友各種笨、呆、蠢。是否開始懷疑作者就是自己的女友呢!?
CHU CHU MEI a drama queen character signifies ordinary girls who is in a love relationship complains
their own boyfriend in many ways.





狗與鹿 MYDEERDOG
小的Lito, 是一隻流浪狗,牠的夢想是找到一個愛牠的主人。不向命運低頭,不怕環境困難,還是努力的奔跑,直到主人的懷抱裡!
Lito is a stray dog , his dream is to find a owner who loves him. Fearing of nothing and believing for
hope . Lito runs and runs , until someone loves him and hold him tight !




皮寬 PeaQuin
逐漸茁壯的我們帶著土地的滋養而成長,與大自然見習而不斷前進的我們,是否遺忘了過去支撐著每個人那座山、那面海與那片土地?
皮寬PeaQuin帶領著台灣南投日月潭,獨特珍貴的野生動物們組成了「皮寬家族」,期待以這份愛護生態與傳承文化的初衷,一齊將小小的心意回饋為大自然的小禮物。
We gradually robust growth with nourish of the land, we learn with the natural and continue to move
forward. But have we forgotten that who supported us, the mountain, the sea and the land?
PeaQuin led the unique precious animals from Taiwan's Sun Moon Lake in Nantou to formed ‘PeaQuin's
Family'. Look forward to care the ecology and cultural heritage, together as kindness return back to
the natural as a gift.




胖胖蕉 Pang Pang Jiao
胖胖蕉來自SD星球,以各種表情帶給人歡笑。兩年來已經連續七套 LINE 貼圖獲得台灣銷售冠軍。
Pang Pang Jiao brings happiness to people. It has won 7 series of LINE's best-selling sticker sets
for the past 2 years.


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Fresh Taiwan 授權展手冊(香港)_20161219.pdf
香港授權展FRESHTAIWAN新聞稿.doc